Current:Home > MarketsHeinz will release a pickle ketchup to meet the growing demand for dill-flavored products -ProfitPioneers Hub
Heinz will release a pickle ketchup to meet the growing demand for dill-flavored products
View
Date:2025-04-12 23:44:17
Heinz will release pickle-flavored ketchup for hot dogs and burgers in 2024 in response to the growing demand for dill flavored products.
"Increased desire for tasty, yet unexpected condiments has served as our innovation north star for the last several years," said Katie Peterson, Director of Heinz Innovation at Kraft Heinz.
"The current pickle craze in America mirrors the irrational love Heinz fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together," Peterson said. The company shared in its release that 73% of Americans love the taste of pickles, so the timing is right!
The announcement also stated that a few retailers in the U.K. have started receiving the ketchup and will be selling it before its American debut. The ketchup will be launched in more markets later this year and early next.
Sold at $3.99, this 20-ounce bottle is now a permanent addition to Heinz's condiment portfolio.
Thanksgiving meals to-go:Where to pre-order your family dinner
Past specialty ketchup from Heinz
The company released a variety of colored ketchups, including purple, pink, orange, teal, and green, in celebration of the first "Shrek" movie in 2020.
Heinz is hoping that its newest product will last longer on shelves than its purple-and-green ketchup that was introduced in 2000. The 'EZ Squirt' bottles were a hit initially and helped to increase Heinz's ketchup market share to an all-time high of 60%, according to a report by Heinz.
In 2006, Heinz removed its ketchup from the shelves because customers were unaware that the coloring was artificial. According to Heinz, the process involved removing the pigment from the usual ketchup and adding food coloring to achieve the desired color. This resulted in a change in the flavor as well.
In 2012, Heinz and Burger King collaborated to create a green dipping sauce for St. Patrick's Day, but it was not as popular as the EZ-squirt.
Why Pickle Ketchup now?
In the past ten years, Heinz has focused on expanding its innovation by creating more sophisticated flavor profiles and improving the dipping experience, according to the press release. They have introduced several new products, such as Heinz Hot Varieties, Sauce Drops, and Heinz Remix. The latest example of their strategy is the Pickle Ketchup.
Kraft Heinz is betting on innovation with the launch of Pickle Ketchup, using consumer insights to grow its Taste Elevation portfolio.
veryGood! (39299)
Related
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Hawaii Five-0 actor Taylor Wily dead at 56
- 'Coney Island stew': Mermaid Parade kicks off summer by embracing the weird
- Horoscopes Today, June 21, 2024
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Hollister's Annual Summer Sale is Here: Get $10 Shorts, $20 Jeans & More Deals Up to 64% Off
- Inside Charlie’s Queer Books, an unapologetically pink and joyful space in Seattle
- Roger Federer Shares a Rare Look Into His Private Life Off The Court
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- New York’s Chronically Underfunded Parks Department Is Losing the Fight Against Invasive Species, Disrepair and Climate Change
Ranking
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- What's the best temperature to set AC during a heat wave?
- Prosecutors in classified files case to urge judge to bar Trump from inflammatory comments about FBI
- Woman tried to drown 3-year-old girl after making racist comments, civil rights group says
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Caeleb Dressel qualifies for another event at Paris Olympics, 'happy to be done' with trials
- California man missing for more than a week found alive in remote canyon
- Video shows choking raccoon being saved by friends camping in Michigan
Recommendation
'We're reborn!' Gazans express joy at returning home to north
Caeleb Dressel's honesty is even more remarkable than his 50 free win at Olympic trials
1 dead, 7 injured in shooting at nightclub in Louisville, Kentucky: Police
Why Candace Cameron Bure Is Fiercely Protective of the Full House She's Built With Husband Valeri Bure
Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
Water emergency halts tourist arrivals at Italy’s popular Capri island
Georgia's Charlie Condon wins 2024 Golden Spikes Award as top college baseball player
Kardashian Kids Including Dream Kardashian and True Thompson Celebrate With Parents at Dance Recital